37. How to Build a Solid Platform as a Projector
Episode Details
Welcome to the first episode in our Be the Lighthouse Series! This series is focused on supporting and guiding Human Design Projectors so you can create and maintain an online (or offline) platform.
I’m combining my business experiences (and yes, failures), my Human Design knowledge, and content marketing strategy to create a resource designed specifically for projectors. This isn’t the conventional marketing wisdom you’ve heard before. So if you’re an online business owner now and you’re looking to actually work with your Human Design strategy and Projector energy, my suggestions may come as a surprise.
But, don’t discount them. In fact, I always encourage people to take what I suggest and then try it for themselves and change what you need to to make it more aligned with you. You certainly don’t have to stick to everything I suggest. I want you to do what feels aligned for you. So maybe you follow everything I suggest and maybe you tweak most of it. It’s entirely up to you and your authority and energy.
This episode lays the foundation for our series and for your online platform. I’ll walk you through some very important questions that you need to consider before you start your platform. These focus on things like audience, where you fit in the market, and more.
So if you’ve wanted to start an online platform, or if you’re wondering how to put a little extra umph into the platform you have, this episode is for you.
Episode Links

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Listen to More Episodes
31. How to Hire as a Projector
In this episode, I’m diving into a process that Human Design Projectors can use to hire an aligned person for their business. Ready to get started?
30. How to Sell as a Projector
In this episode, I’m finally tackling a topic that many of you have asked me about: How to sell as a Projector. Because selling in alignment is important.
29. How to Run a Business as a Projector
This episode will dive into how you can run your business as a Human Design Projector. I’ll share tips and strategies that I’ve found work for me in my biz.
Meet Your Host
Hey! I’m Ardelia Lee. And my mission with That Projector Life is to offer support and guidance to my fellow Human Design Projectors so you can shift into alignment, joy, and success. Human Design is such a neat (and complex) system, and I know it can get a little overwhelming sometimes.
Through my podcast episodes, videos, and social posts, I want to bring this system to life in a clear, meaningful way. It really is meant to be lived, to be fully embodied. And I focus on Projectors specifically because we occupy a unique space in the Human Design world.
Being a Human Design Projector really is a gift, and I want to help you wake up to the beautiful energy you carry within you.
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